The FILAmily is grounded in Italian roots, yet internationally known.

For 105 years, FILA has believed that beyond activity, sport is an ever-expanding identity fuelled by a passion for excellence, adventure, competition and pleasure. FILA is a confident style leader and a true fashion icon.

FILA creates both sports apparel and footwear, and has been around for all iconic moments that have accompanied extraordinary individuals in pursuit of true style and sport. As the era’s most legendary hip-hop artists & fashion players embraced the shoe and street-savvy apparel collections, it became clear to all that FILA was synonymous with the courage to create a lasting mark in whatever world you compete. We never betray our belief in pioneering design.

We embody style. The vibrant, effortless and sophisticated kind.

Sporty and urban in the same breath. Strikingly simple and novel in aesthetics. It is through our experiences that we have learned: any place, anywhere, life in motion is a beautiful thing.

FILA encapsulates class and style, with cool 70’s retro nostalgia. The quality and finish is still in tune with FILA’S Italian heritage dating back to 1911.

We like to work hard but play harder. We started out in sport, live in fashion, and will always be the “Style Shaper”.


Fashion Items that have made a huge comeback in 2017 - Vintage SportswearBrands Brands like Fila and Kappa have made a huge comeback this year, with their classic designs. Headed by grime rapper Skepta, this kind of style of dressing even has a term of its own called the Tracksuit Mafia.   For the full article, see the link below: http://livemag.co.za/youth-culture-in-south-africa/lifestyle/fashion-in-south-africa/fashion-items-that-have-made-a-huge-comeback-in-2017/  
Feet On With FILA’s SLIDE heading this Summer 2017 - The “ugly-chic” pool slide trend isn’t going anywhere anytime soon and this summer FILA is hitting the fashion scene in full force Summer 2017.   The look was first introduced in the early ‘70s and was particularly popular amongst athletes, as it was the perfect shoe for wearing in changing rooms and showers. Then in […]
Global Marketing Update: Fila + Urban Outfitters - FILA and Urban Outfitters have teamed up to create the FILA + UO Basketball Collection for men and women. They’ve put the product in motion by enlisting dancers Alton Mason and Dilone to model the assortment in an exclusive campaign video https://www.youtube.com/watch?v=–QYMWNcK_I Marketing efforts to promote the line will include in-store presence, billboards, digital marketing, PR and social media […]





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