Diesel is an innovative international design company, producing a wide-ranging collection of jeans, casual clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product.

When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company that took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people – innovators who, like him, rejected the slavish trend following typical of the fashion industry. He wanted to create the most dynamic and imaginative product available anywhere: he gave his open-minded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people who follow their own unique path in life and for those style-makers who express their individuality by the way they dress.

Diesel design does not follow established trends. It is largely unaffected by fashion fads; it is innovative and at times a bit radical, but it always shows careful attention to detail and focus on the selection of quality materials and production techniques. Diesel collections effectively precede trends and do not respond to them, with a constant emphasis on quality. The independent working methods within the company translate to a lifestyle attitude – the Diesel way.

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GWTF COVERAGE SOUTH AFRICA - Diesel is very excited to share the coverage we received on Jeremy Maggs’ show Maggs on Media for Diesel Go With the Flaw advert.  
Go With The Flaw - Following the award-winning MAKE LOVE NOT WALLS communication platform in April 2017, Diesel now tackles the issue of Perfection with the #GOWITHTHEFLAW campaign. Truth is that social media altered the perception we have of success. It has led us to believe that we should chase the perfect pictures, perfect food, perfect holidays… BUT DIESEL DISAGREES […]

Diesel Retail Stores

Gauteng Sandton City
Shop L73A,
+27 11 783 0882
The Zone @ Rosebank
Shop G07,
+27 11 447 8230
Shop U152A, Upper Level,
+27 11 615 9254
Shop UF75, Upper Level,
+27 12 368 1936
Mall of Africa
Shop 2162, upper level,
Lone Creek Crescent and Magwa Crescent, Waterfall City
 +27 10 060 9827
Western Cape
Canal Walk
Shop 462, Century City,
Cape Town
+27 21 555 2582
V&A Waterfront
Shop 6267, Upper Level,
Cape Town
+27 21 425 5779
Kwazulu Natal
Shop F027,
+27 31 584 6792



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