Fila

Fila was conceived in 1911 in Biella, the shadows of the Italian Alps. It was born of a textile DNA that was luxuriously and vibrantly textured. It was schooled in the art of fine wovens, as exquisitely dimensional as its homeland: the brand assumed boldness from its mountainous landscape, its fluidity from the Mediterranean coast.The brothers Fila borrowed an aesthetic cue from Europe, but relied as much on sheer design instinct: the brand evolved as a sophisticated product of its upbringing, a tapestry both ruggedly and leisurely refined.

Inspired by the fluidity of today's consumer - who views sport as an identity more than a mere activity - both the flowing hand of Fila's sport couture lines and the striking collections in golf will be designed to appeal to the sophisticated well-roundedness of today's consumer. From the office to the resort, to dinner and a nightclub, Fila's apparel and footwear will wear with remarkable refinement.

The exceptionalities are all indicative of a brand that has come full circle after nearly a century - at home in luxury, poised in performance-playing at the top if its game.