Our Company est. 1985
Footwear Trading is one of South Africa’s most respected privately owned international lifestyle and fashion branded apparel and footwear management companies. We operate a diversified company that is focused on a healthy path of sustainable long term organic growth and brand building, while staying true to our core brand values. We are home to a diversified portfolio of strong iconic lifestyle and premier global brands both in our retail and wholesale divisions. We control and manage over 73 flagship and concession retail stores. Our success is that we specialise in sales, marketing, merchandising and licencing of global brands, and sell across various distribution channels from independent retailers, departmental stores to the luxury market as well as selected ecommerce platforms in sub Saharan Africa. Our current brand portfolio consists of Diesel, Levis, Jeep and Fila.
Our Corporate Strategy
Footwear Trading’s strategy is to take our powerful lifestyle brands and to maximise each distinct brands potential and consumer reach, while staying true to each brands unique DNA and core values both in our retail and wholesale divisions. We have separate focused management and marketing teams to support each brand, through a strategic combination of wholesale, retail and ecommerce platforms. Our vision is to be considered as “The Benchmark” in the South African industry. Our guiding principals are to grow the business through passion, integrity, loyalty, honesty, excellence, style, creativity, accountability and success.